Case Studies

EPI Founders, Fred and Kristi Shepherd, have produced a number of unique and pace setting events through their company, Event Architects, and have created case studies that can soon be accessed through EPI Online, and viewed at any time day or night. Each offering will provide an overview of a single event and what went into making it a success. It will include all aspects of the planning process, actual examples of collateral and program elements and photos.

In the near future, you will be able to purchase a video Case Study as you would any topic through EPI Online.

Event Case Studies:

Red Hot Soiree, benefiting the Lillehei Heart Institute - This premier event featured Barry Manilow at The Depot in Minneapolis. Event attendance increased by 30% and net proceeds doubled over the previous year, from $200,000 to $450,000

Faith's Lodge - A first time event created to begin raising the $1.8 million in resources needed to build a new retreat center in Webster, WI, for families who have experienced the loss or are dealing with the serious illness of a child. Attendance exceeded projections by 30%, and guests enjoyed a silent and live auction, a gourmet north woods feast and live music for dancing. The event design replicated the north woods setting of the retreat property including water, trees, campfires and gardens, plus vignettes that featured life-sized photographs of the Lodge property. The program included the setting of the sun, rising of the moon and twinkling of the stars, all produced utilizing a complex network of light, sound and technology. The event netted $250,000, thus providing a financial base from which to begin the building process.

Como Zoo Sunset Affair - Annual fundraiser, held on the zoo grounds and incorporating the natural beauty of Como Park, that raises funds and friends for the Como Zoo and Conservatory. An intimate affair with a limited capacity due to the venue size, attendance at the 2005 event exceeded goals by 50% and net proceeds exceeded projections by 300%. Attendance and money raised has increased every year since 2003, with 2008 netting a record $100,000+.

Walk to End Hunger - An initiative developed to raise awareness and funds to end hunger in the nine-county metro area of Minnesota and gather thousands of non-perishable food items for the hunger relief organizations in the Twin Cities. It provides the public with a meaningful, accessible, family-friendly opportunity to contribute to this important cause that addresses the most basic of human needs - hunger. The first event, held on Thanksgiving Morning in 2008, was developed and produced in less than 90 days, attracted over 2,250 participants and netted over $100,000 for the initiative.

Living Green Expo - Resurrected the eight-year-old event just four months prior to its production. Provided seamless execution and a balanced budget for the largest and most successful green expo in the U.S. even though 12 months of work was compressed into 120 days. Held at the Minnesota State Fair Grandstand, the Expo attracted over 18,000 attendees and close to 300 exhibitors.

University of St. Thomas Opening Doors Campaign - The event to launch the $500 million capital campaign for the University of St. Thomas attended by 700+ donors and community leaders. Held in the University’s 50,000 square foot field house, the venue was once again transformed by Event Architects into an elegant banquet hall with fabulous gourmet food and wine catered by the University’s on-site food service. In addition to a highly entertaining old fashioned radio show starring WCCO-AM’s Dave Lee, Tim Russell and Roger Erickson, the highlight of the evening was the grand finale performance by a 90 student musical group performing an exhilarating movement from The St. Thomas Mass.

100th Anniversary, Camp Lincoln/Camp Lake Hubert - Created a three-day anniversary celebration for the high-end residential summer camp over Labor Day Weekend in 2009 for 600 camp alumni. Event included fully catered “camp” meals, traditional camp activities, an elegant celebration dinner and dance under a 9,600 square foot tent and a grand anniversary fireworks display, all on the rustic and remote camp property. In addition to event production, worked throughout the anniversary year to engage 30,000 alumni worldwide around the yearlong observation and delivered over 10 million media impressions through our public relations efforts. The 100th anniversary observance and celebration were the primary marketing tools for the camps in 2009, and resulted in keeping camp registrations level during a very difficult economic period.