Video Topic Library

Each video topic is priced at $9.99 and includes the video presentation plus PowerPoint handouts.  Some topics include templates and exercises for use in the future.  Videos may be viewed for up to 24 hours after purchase.

Click on the video below to see a free preview.

Planning & Strategy

Kristi Gray Shepherd
What Is Covered:
  1. "Why" vs "What"
  2. Establishing Your Primary Objective
  3. Building Consensus
  4. Planning Styles and Relevance

Communications - Public Relations & Messaging 101

Kristi Gray Shepherd and Dawn Bryant
What Is Covered:
  1. Understanding Your Audiences
  2. Developing and Communicating Key Messages
  3. Understanding Reporters
  4. Social Media Basics

Integrating Your Messages

Kristi Gray Shepherd and Hillary Feder
What Is Covered:
  1. Using Every Tool Available to Communicate Your Messages
  2. Leveraging Collateral and Take-Aways
  3. Collateral Case Study

Marketing & Ticket Sales

Kristi Gray Shepherd
What Is Covered:
  1. Driving Attendance and Getting People to Engage
  2. Branding and Image
  3. Engaging Committees, Volunteers and Board Members
  4. Public Relations/Marketing/Advertising - What's the Difference?

Putting Butts in the Seats

Kristi Gray Shepherd
What Is Covered:
  1. Goal Setting
  2. Media Partnerships
  3. Advertising
  4. Person to Person
  5. Selling Established Events

Sponsorship Development 101

Kristi Gray Shepherd
What Is Covered:
  1. The Basics of Sponsorship Development
  2. Researching Sponsor Prospects
  3. Creating a Sponsorship Menu
  4. Meeting with Decision Makers

Getting Sponsors, Keeping Sponsors

Kristi Gray Shepherd
What Is Covered:
  1. Preparing for a Sponsor Meeting
  2. Closing the Deal 
  3. Keeping Sponsors Happy So That They Come Back

Production Values 101

Fred Shepherd
What Is Covered:
  1. Budget Development
  2. Venue Selection
  3. Planning to Manage Budget and Reduce Stress
  4. Scripting & Rehearsal
  5. Examples & Photos

Can You Hear Me? Can You See Me?

Tom Bothof
What Is Covered:
  1. Sound & Light
  2. Video & Production
  3. Examples & Photos

Floral, Decor & Ambience

Fred Shepherd and David Bornowski
What Is Covered:
  1. Making the Most of Your Decor Budget
  2. What to Think About as You Plan for Your Decor
  3. Decor Options - Draping, Floral, Props, Lighting
  4. Examples & Photos